I. Job Overview : 
The Manager, Marketing & Branch Development (Head of Section leads the Marketing & Branch Development Section), directing digital media strategy, branch network development, branding and content strategy, and creative and design production. This role ensures these functions operate cohesively to strengthen the Bank’s brand presence, expand and maintain the branch network, and support the marketing and sales objectives of the Marketing Planning Department, while managing the section’s budget within approved limits.

II. Job Description : 

1. DIGITAL MEDIA STRATEGY
   • Direct the development of the digital media plan and social media channel strategy, including setting KPIs and overseeing their evaluation.
   • Oversee the proposed Profit & Loss and investment budgets for digital marketing initiatives.
   • Oversee implementation, outcome evaluation, and adjustment of digital marketing plans.
   • Ensure the section keeps abreast of digital marketing developments from AEON Group entities and industry trends.
   • Ensure risk analysis and countermeasures for digital marketing are in place, in coordination with the Risk Management Section.
   • Oversee negotiation and cooperation with partners, suppliers, and relevant departments on digital marketing development, including boosting budget allocation, invoice settlement, and website content monitoring.
   • Ensure documentation of procedures, manuals, guidelines, process flows, and checklists for digital media operations, and drive continuous improvement post-launch.
   2. BRANCH DEVELOPMENT
   • Oversee the development, renovation, expansion, business continuity planning (BCP), and closure of branches.
   • Ensure proper filing of concepts, conditions, operating guidelines, and legal grounds for branch development, and oversee the timely and proper hand-over of new or renovated branches to relevant managing departments.
   • Ensure risk analysis and countermeasures for branch development matters are in place, in coordination with the Risk Management Section.
   • Oversee negotiation and cooperation with partners, suppliers, and relevant departments on branch development projects, and review the validity of proposed adjustments.
   • Oversee budgeting for Profit & Loss and investment and review branch performance and operational improvements following launch.
   • Ensure ongoing maintenance of branches to preserve brand image and adapt to evolving operational and customer needs.
   3. BRANDING & CONTENT STRATEGY
   • Direct the development of the Bank’s branding and content strategy, including its evaluation plan, to build brand awareness, customer trust, and loyalty, and to support new customer acquisition.
   • Oversee the proposed Profit & Loss and investment budgets for branding initiatives.
   • Oversee the development of mass media, out-of-home (OOH), PR, event management, and sponsorship proposals.
   • Coordinate with the HR Department on employee branding initiatives.
   • Ensure risk analysis and countermeasures for new branding concepts are in place, in coordination with the Risk Management Section.
   4. CREATIVE & DESIGN
   • Oversee the design of promotional and branding materials — including artwork, mock-ups, and video production — ensuring consistency with brand guidelines.
   • Ensure close collaboration with business promotion teams and with Alliance, Merchant, and Dealer Development teams to maintain design consistency and timely delivery of partner branding materials.
   5. SECTION MANAGEMENT
   • Manage the Marketing & Branch Development Section under the Marketing Planning Group and control the section’s budget and expenditure within approved limits.
   • Undertake other duties as reasonably assigned by management from time to time.

III. Job Requirement : 

• Education Bachelor’s degree, preferably in Marketing, Business Administration, Management, or a related field.
• Experience At least 5 years’ experience in marketing, branding, digital media, or branch/network development, preferably within banking or financial services, including experience managing a team.
• Skills Strong strategic planning and budget management skills. Excellent leadership and cross-functional coordination skills. Strong negotiation and stakeholder management skills. Excellent • verbal and written communication skills. Proficiency in Microsoft Office, Microsoft Teams, internet, and email applications.
• Personality & Attitude Strong commitment and a hardworking attitude. Strategic and results-driven mindset. Adaptable and proactive leader who is detail oriented.